9. Is there something wrong with your dishwashing liquid? It doesn’t foam the way I am used too!

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Mar 20, 2019
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Mar 20, 2019

9. Is there something wrong with your dishwashing liquid? It doesn’t foam the way I am used too!

Historically, detergents were caustic based and the soapiness and foaminess of the detergent was an indication of strength. During this time, the notion of ‘more foam equals stronger cleaning’ was born. These cheap and nasty cleaners were super strong, and you may recall the caustic effect on the skin and hands and those shrivelled fingers and toes, from spending too much time in a soapy bath.

With improvements in technology and a move to safer and alternate ingredients, cleaning suppliers found that less foam was too much of an adjustment to the deeply entrenched consumer perception that ‘more foam offers stronger cleaning’. So, they introduced artificial foaming agents and bombarded consumers with the luxurious connotations of foam.

We can do with moderate amounts of foam, because some of the functions that foam serves it to change the surface tension and lift dirt into the foam layer. However, more foam equals harsher effects on the skin. So while our soap has strong cleaning power, we choose to leave out the artificial foaming agents. This is why our DISH is approved by The Allergy Foundation as suitable for sensitive hands. That is also why it does not foam that much.

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